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Applied Context

Amelie Neyrinck

I am a graphic design student who's main interest lies within branding. With my designs I focus on minimalism, unique typography and bold colors. I often take an activist approach within my work, where I point out certain issues within our society that I want to highlight.


What if branding was honest? Companies often misuse branding to hide unethical practices, in order to win over the general public. 'Brandtopia' is a manifesto that calls that into question by giving 3 unethical brands an honest re-branding. The companies in question are; BP, FN Herstal and Nestlé.